Bryan, Garnier & Co successfully advises Trace One on its acquisition of Eqos

News published on December Wednesday 2, 2009
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London, December 2nd 2009 - Bryan, Garnier & Co, the independent pan-European investment bank focused on growth companies, announces that its client, Trace One, has successfully closed the acquisition of Eqos, a web-based procurement and supply management solutions provider for many of the world's leading retailers and UK insurance companies. The transaction marks the exit of Eqos' shareholders 3i, Advent Venture Partners, and Foresight Venture Partners.

Trace One, which closed a significant fundraising in April this year, is a leading international software company specialising in collaborative on-demand Product Lifecycle Management (PLM) solutions delivered via SaaS (Software as a Service) for the retail and consumer goods industries. Trace One's Product Management Suite (PMS) enables retailers and brand owners to industrially manage the development of private label products collaboratively with their extended enterprise to gain efficiency. Based on state-of-the-art collaborative document and project management features, PMS comprises a portfolio of on-demand Web-based solutions allowing immediate roll-out covering product development, quality management, and packaging management. Trace One's customers include retail industry leaders such as Carrefour and more than 1,000 companies and 6,200 manufacturers in the international consumer goods market.

With this acquisition Trace One is establishing itself as an international player with new capabilities in the non-food category. A leader Europe for solutions managing private label products, Trace One now has offices in France, Spain, the USA, China and the UK.

Bruno Tourme, Head of Technology at Bryan, Garnier & Co commented, "Trace One is one of the leading international software companies in its space. The company is a pioneer in collaborative on-demand Product Lifecycle Management solutions and with this deal has significantly increased its potential with new products and additional geographies." Jérome Malavoy, CEO and founder of Trace One stated that "this acquisition marks a major step in our mission to provide e-collaborative business platforms for retailers and manufacturers of all sizes, in all categories, throughout the world, for accelerating secured developments of their offerings in private label products. We are delighted to welcome the Eqos team, and are convinced that the synergies created through the integration of our solutions and competencies will create real value for all of our clients." Mike Quinn, CEO of Eqos, in turn said, "we are proud to join Trace One, I am convinced that together, we will be able to enrich our technologies and our solutions while continuing to support growth for our all our clients". Bryan Garnier & Co has executed more than 15 transactions in the retail technology and eRetail space in the last 24 months; advising companies and private equity funds in M&A, Private Financings and Capital Markets. 

For more information, please contact:

Bruno Tourme / Managing Director - Head of technology |

Xavier de Lecaros-Aquise / Associate - Corporate Finance |

About Trace One

Trace One is a software editor providing collaborative solutions in SaaS (Software as a Service) mode for companies in industry and trade. Its mission is to facilitate exchanges and optimize collaboration between manufacturers and retailers, and more generally any company involved in the design, manufacture, inspection, labelling and marketing of products for general consumption.  

The process virtualization solutions today offer companies valuable aid in their search for improved efficiency and productivity. These solutions enable the costs of processing administrative and technical data to be reduced considerably, the collaborative processes made more fluent, a large number of projects to be managed in parallel and the time-to-launch of new products to be reduced. 

The choice of the SaaS mode (application in hosted mode) complements the benefits of process virtualisation with rapidity of deployment, pooled infrastructure costs (human and material), enhanced security, transparent administration, automatic upgrades and considerable time savings in general. Trace One markets its solutions under two distinct brands: Trace One for its private label product management solutions and Catalogic for its product data sheet management and retail network organization solutions.  

About Eqos Ltd

Eqos is a leading provider of web-based procurement and supply management solutions for many of the world's leading retailers and UK insurance companies.

Customers include Edcon, H-E-B, HMV, Lidl, Lloyds, Michaels, RSA, Sainsbury's and Tesco. Eqos was founded in 1997 and is based in Leatherhead, the United Kingdom, with additional offices in Burlington, Massachusetts, and Hong Kong

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