LeadMedia: Update following analysts’ meeting on the Gamned!’s acquisition
CORPORATE, Fair Value EUR6.75 vs. EUR7.3 (-4%)
Gamned!’s acquisition brings solid know-how on RTB media buying on Ad-Exchange and relevantly completes LeadMedia’s positioning on Data eMarketing. This transaction makes all the more industrial sense in as much as RTB is one of the most dynamic segments in the industry with a promising outlook over the next 5 years, explaining why the company paid a strategic price.
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