Paris, July 1st, 2015 – Bryan, Garnier & C0 announces the acquisition of 57% of Easyvoyage by Webedia group. Bryan Garnier acted as sole advisor to the shareholders of Easyvoyage.
Easyvoyage is one of France’s pioneers in the e-tourism segment. Founded in 2001, Easyvoyage has rapidly become a major player in this sector, notably through the launch of its own metasearch for flight, packages and hotels, and a broad range of content related to travel. With over 3 million unique visitors in France, easyvoyage.com is the leading tourism-focused infomediary on this market. The group is also present in the largest European e-travel markets: in the United Kingdom through Deal Checker, as well as in Spain, Germany and Italy. In 2014, the group generated € 22 million of revenues and almost € 3 million of EBITDA.
Following the announcement of the launch of Le Bon Guide, a portal dedicated to the booking of tourist places in France, Webedia rapidly pursues the development of its e-tourism business with the integration of Easyvoyage. Through this acquisition, Webedia is rapidly becoming a reference player in the e-travel market with a strong and recognised brand, a team of experts and in-house technologies at the forefront of innovation. On the other hand, Easyvoyage will be able to leverage Webedia’s broad audience of 22 million monthly unique visitors in France to increase its visibility, attract new users and offer a greater exposure to its partners.
The management team of Easyvoyage will continue to lead the group alongside Webedia and will retain a 30% stake in the group. Other shareholders GIMV and Siparex who sold part of their shares in the transaction will also hold a stake in the group.
Virginie Lazès, head of corporate finance at Bryan Garnier commented: “Easyvoyage was one of the only remaining independent players among the top 10 largest European group of the e-travel market. We are pleased to have accompanied the shareholders and the management of the group in this major milestone. We believe that the combination of both groups presents a strong strategic rationale as it will give an immediate leading position to Webedia in the e-travel segment and offer a complementary channel to leverage the broad audience of the group.”
Jean-Pierre Nadir, President and founder of Easyvoyage said: “ In a market where large and powerful anglo-saxon players are leading the consolidation, we believe that combining our forces with a strong partner is the best way to face competition. It seemed natural to turn to Webedia who has great ambitions combined with the means to accompany the group on its next development phase. Webedia has a unique expertise in the development of Internet audience, on which we will rely to accelerate our growth. We also considered the ambitions of Webedia abroad as a great opportunity for us to pursue our international expansion.”
About Easyvoyage (www.easyvoyage.com)
Launched in January 2001 by Jean-Pierre Nadir, Easyvoyage.com is the most comprehensive portal dedicated to travel. Easyvoyage offers an original approach combining editorial content, metasearch engines (flights, tours, holidays, hotels), hotel rating by professionals and users, strong community dimension (forum, club members, etc.), and search tips. The site and its features are accessible and optimized for any type of devices (desktop, mobile, tablet). Easyvoyage has established itself among the European leaders on the infomediation business (information + comparison engines), attracting nearly 7 million visitors each month. The group is present in the 5 major European countries (France, Spain, Italy, United-Kingdom and Germany) and operates three strong brands: Easyvoyage (in Europe), Alibabuy (in France) and Dealchecker (the UK).
About Webedia (www.webedia.fr)
Founded in 2008, Webedia joined the French investment company Fimalac, led by Marc Ladreit de Lacharrière, in May 2013. Operating twenty websites (Allociné.fr, PurePeople.com, 750g.com, Jeuxvideo.com, PureBreak.com, PureTrend.com, etc.) and bringing together more than 22 million unique visitors per month in France, Webedia is France’s second largest digital media group. Webedia also assists its clients in the definition and implementation of their digital, CRM and brand publishing strategies.
About Bryan, Garnier & Co (www.bryangarnier.com)
Bryan, Garnier & Co is an independent investment bank specialized in European growth companies, providing them with Equity Research & Brokerage, Asset Management and Corporate Finance services. With more than 120 professionals based in London, Paris, New York, Geneva and New Delhi, Bryan, Garnier & Co combines the range of services and the expertise of top-tier investment banks with the level of attention to clients of a boutique. Bryan, Garnier & Co is a leading advisor to European growth companies on strategic finance transactions such as mergers & acquisitions, equity capital market, LBOs and private placement. Bryan, Garnier & Co is authorized and regulated by the Financial Conduct Authority (FCA) in the United Kingdom, and is member of London Stock Exchange and Euronext, Alternext Listing Sponsor, and is active on all European capital markets.