Paris, 2016 – Protéines Group was acquired by Equinoa, a digital agency that is part of the Eucléia Group, in order to reinforce its offering in communication strategy consulting. Backed by Industries & Finances, the group is reinforcing its growth strategy to become the digital player of reference in the industry.
Bryan, Garnier & Co acted as exclusive financial advisor to Protéines’ shareholders in this transaction.
Protéines is an independent communication group created in 1989 under the leadership of Christophe Thomassin and Jean-Michel Gilibert. Historically specialized in nutrition and public health, the group developed consulting and communication services on the agro-food sector and around society issues related to science and health. The group develops strategy, corporate and products communication services for companies on the basis of the scientific skills of its team and its historical market know-how (McDonald’s France, Bledina, Coca-Cola, Sanofi, Urgo, ... ).
this transaction, the group will benefit the agencies complementary features:
Protéines’ strengths lie in its communication consulting offering as well as
its expertise around nutrition and public health, while Equinoa is
specialized in digital marketing.
Guillaume Nathan, Partner at Bryan, Garnier & Co stated: “We
are proud to have advised Protéines’ Shareholders and to have identified the
ideal strategic partner for them. We are convinced that the combination of Protéines
and Eucléia, backed by Industries &
Finances will enable Equinoa to develop a unique platform in the market,
combining digital competencies with solid science and health expertise ”.
Bryan, Garnier & Co - Guillaume Nathan, Amina Sagou
Legal advisor: Neptune - David Sitruk
About Protéines (www.proteines.fr)
For more than 20 years, Protéines Agency has been surveying all aspects of the food market : health, nutrition, environment etc. They advise their clients on communication strategies, content creation, crisis management, as well as market and trends analysis. Amongst their clients are : Adepale (Entreprises de Produits Alimentaires Elaborés), Blédina, Coca-Cola France, Danone, Ducros, Festival de Pains, Gü, Inaporc, In Vivo, ISA France (International Sweetners Association), Kellogg’s, McCain, McDonald, Nutricia Nutrition Clinique, Pink Lady, Royal Canin, Sodebo and SODIAAL.
About Equinoa Digital Agency (www.equinoa.com)
Their mission is to show their clients the way to online excellence and efficiency.
With a strong focus on clients’ true business needs and an extraordinary ability to "think out of the box", Equinoa cherish the ambition to reach the high grounds with their clients.
About Bryan, Garnier & Co (www.bryangarnier.com)
Bryan, Garnier & Co is an international growth-focused independent investment bank with operations in London, Paris, Munich, Geneva, New York and New Delhi. Since 1996, Bryan, Garnier & Co has dealt with over 300 corporate clients.
The firm employs 150 people and provides equity research, sales and trading, private and public capital raising as well as M&A services to growth companies and their investors. We focus on: TMT, Healthcare, Renewable Energies and Environment, Specialty Retail and Business Services industry sectors.
In 2016, Bryan, Garnier & Co was awarded the gold trophy from Leaders League for the best “growth strategy” within the investment bank category and silver trophies for best “M&A advisory services in high-tech, biotech, pharma and equity capital markets”.
Bryan, Garnier & Co is a fully registered broker dealer authorized by the FCA in Europe and by the FINRA in the USA, and is a member of the London Stock Exchange, a member of Euronext and a listing sponsor on Alternext.