Context

Mister Spex is a German digitally native omnichannel optician. It has a highly differentiated offering that spans digitalization of optical retail and multi-brand fashion products.

Since its inception in 2007, Mister Spex’s omnichannel approach has evolved as a key competitive advantage over legacy incumbents. With a digitally native model it offers a superior seamless customer experience (NPS >70%) on an optimized platform.

Mister Spex has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician. The company has more than 5 million customers, 10 online shops across Europe in addition to retail stores.

The excellence of Mister Spex omnichannel model has been further demonstrated during the Covid pandemic, showing 18% revenue growth in 2020 while the European eyewear market shrunk by 13%.

With proceeds from the IPO, Mister Spex will accelerate retail expansion to develop the omnichannel customer experience and push into the prescription category. The company also intends to make strategic investments to drive international growth and expand tech leadership.

About Mister Spex

Founded in 2007, Mister Spex SE (together with its subsidiaries, "Mister Spex") is a multi-award-winning company that has become the leading digitally native omnichannel optician in Europe. Mister Spex has been at the forefront of the industry’s transformational shift, growing from a pure online player into a successful omnichannel optician with more than 5 million customers, 10 online shops across Europe and physical retail stores. A digital native, technology and innovation have always been an integral part of the company’s evolution, from 2D to 3D digital frame fitting tools to intelligent browsing functionalities. The focus of Mister Spex is to make eyewear purchase for customers an easy, transparent and fun shopping experience by combining a comprehensive and varied range of high-quality products with optician expertise and services through its customer service, own stores and an extensive network of partner opticians.

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Falk Müller-Veerse

Investment Banking

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Pierre Kiecolt-Wahl

Equity Capital Markets

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Cédric Rossi

Equity Research

Cédric Rossi

Sebastian Schirl

Investment Banking

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Gregoire Angleys

Equity Capital Markets

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Stefanie Muenz

Investment Banking

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Valentine Le Clainche

Equity Capital Market

Valentine Le Clainche

Deal Team

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