Business & Tech-enabled Services, Private Placements

Bryan, Garnier & Co acts as Sole Financial Advisor to rooom AG on its €17m fundraise led by Marondo Capital

rooom AG is a German specialist for immersive digital experiences in 3D, virtual and augmented reality for enterprise customers

The platform provides enterprise customers an all-in-one solution for creating, managing, and publishing interactive metaverse experiences in 3D, augmented and virtual reality. With its software, rooom enables its enterprise customers an easy way of digitisation and entry into the Web3. rooom’s platform is designed to meet the marketing and visualisation needs of various industries through its comprehensive product portfolio. Among its prestigious clients are Deutsche Telekom, BMW, Zeiss, porta, Bosch, and Siemens.

Founded in 2016, the company currently employs approximately 100 people. According to the company, the platform now reaches over 6 million users in more than 120 countries.

This funding round will allow rooom to capitalise on its technological leadership and expand its reach to new geographical markets.

Bryan, Garnier & Co acted as Sole Financial Advisor to the shareholders of rooom AG, a leading 3D enterprise software solutions company, on its €17m growth investment led by Marondo Capital alongside Technologiegründerfonds Sachsen Management (TGFS), Beteiligungsmanagement Thüringen (bm-t), as well as existing shareholders.

Bryan, Garnier & Co organised, prepared and led a competitive process involving highly qualified international VCs, corporate VCs, family offices, and growth investors. Bryan, Garnier & Co assisted the shareholders and management of rooom with end to end transaction and board level support including negotiation, financial modelling, coordination of due diligence efforts, transaction documents, process management, and continuously providing market relevant intelligent insights to support rooom’s growth ambition to become a leading global metaverse enterprise solution company.

This successful growth financing round marks a great milestone for Bryan, Garnier & Co’s Business and Tech-enabled Services practice and further demonstrates its expertise within the metaverse/web3 space.

"A successful growth financing round is anything but a matter of course in these tense times. We now want to use the funds raised primarily for marketing and further internationalisation, especially in the USA."

— Hans Elstner - Founder & CEO of rooom AG

rooom AG is a German specialist for immersive digital experiences in 3D, virtual and augmented reality for enterprise customers. Their cutting-edge technologies enable businesses to create immersive experiences for customers. The company’s intuitive software solutions allow clients to easily create virtual 3D spaces, products, and events accessible on any device without special hardware. rooom has been recognized by Gartner as a leading metaverse management solution provider and works closely with industry-leading companies and research institutes to develop 3D, VR, & AR software solutions and NFTs.

Marondo is an innovative investment company for fast-growing, technology-focused companies of the next generation of medium-sized businesses in Germany and DACH.The fund invests up to €15 million in companies in classic German technology disciplines through majority & minority transactions, this includes the industry sectors of medical technology, health technologies, software & IT, environmental technologies, new materials and industry 4.0. In addition to substantial expansion capital, Marondo offers liquidity solutions for existing shareholders.

TGFS is an equity investor for knowledge-based, technology-oriented start-ups in the federal state of Saxony, Germany. It is the leading start-up investor in Saxony and provides teams in the seed and start-up phases with venture capital and management support. Moreover, an investment by TGFS opens up access to further international investors from the fund’s network. The fund was first launched in 2008 by the Free State of Saxony (including ERDF funds) and Saxon financial institutions and has since supported more than 100 start-ups in its third generation of funds.

bm-t beteiligungsmanagement thüringen gmbh is a regional Venture Capital and Private Equity company with focus on businesses in the State of Thuringia, Germany. bm-t serves as a management company for ten investment funds with a total capital of approx. € 440m. At present bm-t’s portfolio consists of more than 60 companies.