Bryan, Garnier & Co acts as Sole Financial Advisor to Joli Labs Group, a leading provider of social-first marketing services across the social media value chain, on receiving a strategic investment by private equity firm Findos

Founded in 2018, Joli Labs Group is a leading international agency group for social-first marketing, known for its full-service approach that spans strategy, content creation, account and community management, and exclusive creator representation.

With offices in Berlin, Hamburg, Los Angeles, London, and Paris, the group employs over 120 professionals and serves a diverse range of more than 150 prestigious global clients, from luxury brands like LVMH and Tiffany & Co to bigtechs including Microsoft and Samsung. Its subsidiaries, including the award-winning Joli Berlin and Labs Management, deliver data-driven campaigns powered by proprietary technology to optimize performance and increase transparency.

To accelerate their growth plans and execute their expansion strategy, the founders and management of Joli Labs Group teamed up with Munich-based private equity investor Findos, with Bryan, Garnier & Co. acting as exclusive financial advisor. Terms of the transaction remain undisclosed. In a competitive process, Findos stood out as ideal partner for Joli Labs Group, through their extensive experience in the agency space and track record in accompanying ambitious founder teams in scaling businesses into global leaders. The partnership reflects a broader wave of investment activity in the social media and creator marketing sector across Europe.

Bryan, Garnier & Co acts as Sole Financial Advisor to Joli Labs Group and its Shareholders on its strategic investment by Findos.

Bryan, Garnier & Co conducted a competitive process involving Tier 1 financial sponsors and strategic parties.

This marks another landmark transaction for Bryan, Garnier & Co’s Business & Tech-enabled Services practice and is a further demonstration of its expertise in the space. Other recent transactions include the acquisition of data marketing agency LineUP7 by Isoskèle, the sale of the integrated healthcare marketing agency Health+Commerce to Supreme Group, and the public tender offer for the social media management solutions provider Wedia by Cathay Capital & Wedia’s management team.

Founded in 2018, Joli Labs Group is a leading international agency group for social-first marketing, known for its full-service approach that spans strategy, content creation, account and community management, and exclusive creator representation.

One of the very few social-first agencies with an international footprint across Europe and the US, the group caters to a wide spectrum of global clients from luxury brands over technology companies to finance and insurance service providers. Its subsidiaries, including the award-winning Joli Berlin and Labs Management, deliver data-driven campaigns powered by the Joli Intelligence platform — proprietary technology developed to optimize performance and increase transparency.

Findos Investor GmbH is a Munich-based private equity firm focused on supporting growth-stage, market-leading companies across the DACH region and Northern Europe. The firm targets businesses with strong fundamentals and proven management teams, particularly in sectors undergoing digital transformation, such as marketing services, software, and business services.

Findos pursues a long-term, partnership-oriented investment approach, often supporting buy-and-build strategies to scale portfolio companies through organic and inorganic growth.