Bryan, Garnier & Co acts as Sole Financial Advisor to Joli Labs Group, a leading provider of social-first marketing services across the social media value chain, on its sale to Findos

Founded in 2018, Joli Labs Group is a leading international agency group for social-first marketing, known for its full-service approach that spans strategy, content creation, account and community management, and exclusive creator representation.

With offices in Berlin, Hamburg, Los Angeles, London, and Paris, the group employs over 120 professionals and serves more than 150 global clients, including brands like Tiffany & Co and Zalando. Its subsidiaries, including the award-winning Joli Berlin and Labs Management, deliver data-driven campaigns powered by proprietary technology to optimise performance and increase transparency.

The founders and management of Joli Labs Group completed a majority sale to Munich-based private equity investor Findos, with Bryan, Garnier & Co. acting as exclusive financial advisor. Terms of the transaction remain undisclosed. The acquisition reflects a broader wave of M&A activity in the social media and creator marketing sector across Europe. In 2024 alone, the number of deals involving agencies and platforms rose by 63%, driven in large part by private equity interest. Joli Labs Group is well positioned to play a leading role in the ongoing market consolidation as a platform for further acquisitions.

Bryan, Garnier & Co acts as Sole Financial Advisor to Joli Labs Group and its Management on its sale to Findos.

Bryan, Garnier & Co conducted a competitive process involving Tier 1 financial sponsors and trade buyers.

This marks another landmark transaction for Bryan, Garnier & Co’s Business and Tech-Enabled Services practice and is a further demonstration of its expertise in private equity-led M&A transactions.

Founded in 2018, Joli Labs Group is a leading international agency group for social-first marketing, known for its full-service approach that spans strategy, content creation, account and community management, and exclusive creator representation.

Findos Investor GmbH is a Munich-based private equity firm focused on supporting growth-stage, market-leading companies across the DACH region and Northern Europe. The firm targets businesses with strong fundamentals and proven management teams, particularly in sectors undergoing digital transformation, such as marketing services, software, and business services.

Findos pursues a long-term, partnership-oriented investment approach, often supporting buy-and-build strategies to scale portfolio companies through organic and inorganic growth.