PARIS ­| LONDON | April 14th, 2023 – BG IRIS, Bryan Garnier’s research platform, is pleased to release the “Navigating the Ever-evolving Digital Advertising Landscape: Performance-based advertising needs are driving a sizzling M&A market” white paper,  a comprehensive analysis of the digital advertising industry trends and M&A market activities.

As rapid technology advancements lead us into the digital age, digital advertising has become ever more important for businesses to reach and engage with customers. Performance-based advertising needs are fuelling the hottest trends in the advertising industry as advertisers increasingly demand that their marketing investments deliver measurable results. Paid search and social media remain popular advertising formats, while high-impact digital video continues to gain traction. Advertisers are also exploring immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) to create more engaging experiences. 2022 witnessed a thriving M&A scene in the Digital Agency, Agency Services, MarTech and Content Creation sectors, and the market remains vibrant thanks to all types of consolidators, including agencies, consultancies and private equity funds.

Discover Bryan Garnier’s latest white paper to get a holistic view of the top trends driving the industry growth, as well as challenges brought by increased scrutiny on data privacy. Learn about the key factors that will shape the future of the digital advertising industry and gain valuable insights into the active consolidators in the M&A market. Contact your Bryan Garnier representative if you would like to speak to the author, Shuo Wang.

Shuo Wang

Equity Research