Context
Founded in 1998, Picturae has developed an expertise in the digitization, management, and storage of cultural heritage and natural history and historical materials.
The social impact of digitization and the creation of access to cultural heritage, natural history, and historical materials is huge. It opens doors to the world of education, research, and science; bringing history back from archive vaults, taking it directly to home computers and classrooms. This process makes historical materials accessible and preserves it for future generations.
As part of its growth strategy, Picturae’s management realized that the company had reached a point where it was time to take the next step in its service journey and find a financial partner to increase their speed in seizing more international market share.
The company serves an impressive list of high-profile national and international clients, including the Municipal Archives of Amsterdam, MoMa, UNESCO, the Smithsonian Institution, The Frick Collection, and the Van Gogh Museum.
About Picturae
Picturae is the international market leader in the field of digitization, management, and storage of cultural heritage and natural history and historical materials, including herbariums, manuscripts, photos, films, and audio materials. The organization is headquartered in Heiloo in the Netherlands and has an office in New York. The company serves an impressive list of high-profile national and international clients, including the Municipal Archives of Amsterdam, MoMa, UNESCO, the Smithsonian Institution, The Frick Collection, and the Van Gogh Museum.
About Karmijn
Karmijn Kapitaal is an investment fund that participates in Dutch SMEs with a diverse management team. Karmijn’s approach focuses on the continuity of the companies in which they invest. The fund believes that continuity depends not only on traditional economic factors, which is why they also focus on softer values such as employee satisfaction, creativity, and good interpersonal relationships.
Bryan, Garnier & Co advises Picturae on its sale to Karmijn – contributing to the preservation of cultural heritage
Bryan, Garnier & Co acted as the exclusive financial advisor to Picturae’s management and shareholders on the transaction.
Bryan, Garnier & Co succeeded in creating a competitive process with strategic and financial bidders at attractive deal terms for shareholders and management.
Leveraging Karmijn’s network and expertise with Picturae’s existing digital offering allows it to focus on sustainable international growth including further technological innovation and strengthening Picturae’s international leadership position.
The transaction marks another landmark deal for Bryan, Garnier & Co’s Technology practice. Recent transactions include the sale of 21Net to Alstom, sale of Prima Solutions to The Carlyle Group and Allegorithmic to Adobe.
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