Context

Eshgro is a leading cloud service brokerage vendor, with a holistic proposition of enabling entire IT operations in the cloud, reaching far beyond the range of services offered by marketplaces for enterprise cloud applications.

Ambitious expansion strategy of rolling out its proposition together with channel partners across European markets.

Enabling channel partners, e.g. value-added IT resellers and independent software vendors, to deliver and operate software and IT 'as a service' and to move their business to a more resilient subscription-based recurring revenue model.

Brokering more than 700 legacy software and cloud applications.

Leadership position in its home market in the Netherlands.

About Eshgro

Eshgro is a leading cloud service broker, empowering channel partners to successfully sell and deliver cloud business solutions to their customers without upfront investments. Using Eshgro’s innovative software suite, resellers and ISVs are able to offer a tailored cloud proposition with minimal time to market. Eshgro enables the integration of over 700 applications in a customized, seamless, secure cloud space. Partners can leverage Eshgro’s Cloud Configurator and Business Enablement Engines to simplify and automate sales and business processes.

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About Holland Venture

Holland Venture is one of the first independent private equity firms in the Netherlands. It has been successfully and responsibly investing in promising small and medium-sized Dutch businesses with growth ambitions for more than 30 years, with a clear investment strategy of focusing on the healthcare and technology sectors.

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Falk Müller-Veerse

Investment Banking

Berk Kirca

Investment Banking

Deal Team

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