Context
Founded in 2009 in Sweden and operating in Sweden, Norway, Finland and Denmark, Partyking is the market leading B2C online retailer of party goods and supplies in the Nordics.
In recent years, despite the Covid-19 pandemic, Partyking has been able to deliver double-digit profitable growth, and has achieved revenues above EUR 30m as of today.
In anticipation of their continued growth journey Partyking is now partnering up with the global celebrations group Amscan International to further develop the Partyking brand and accelerate growth.
About Partyking
Partyking offers a large and varied assortment of masquerade clothes, party gadgets and seasonal merchandise online.
With presence in Sweden, Norway, Finland and Denmark Partyking is the market leading B2C online retailer of party goods and supplies in the Nordics.
About Amscan International
Amscan International is a global, market leading and vertically integrated celebrations business. The company is a designer, manufacturer, distributor, wholesaler and retailer of party products based in Milton Keynes, UK. Amscan International employs around 2500 people worldwide across offices in the UK, Ireland, Germany, Australia and Asia.
Its retail brands include Party Delights, the UK’s largest online party store, Ginger Ray and several other brands across 15 countries. Amscan International was acquired by its management in 2021 in partnership with private equity fund Endless LLP, a UK based mid-market investor.
Bryan, Garnier & Co acts as Sole Financial Advisor to Partyking and its shareholders on the sale of the Company to Amscan International
Bryan, Garnier & Co acts as Sole Financial Advisor to Partyking.
Bryan, Garnier & Co assisted the sellers of Partyking in providing valuation expertise and process intelligence, coordinating due diligence efforts and negotiating the transaction terms with Amscan International.
The financial terms of the deal was not disclosed.
This transaction is yet another testament to the market position Bryan, Garnier & Co has as investment bank within the e-commerce and consumer goods space.
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