Context
Radon Creative is a “hybrid creative agency” with an offer spanning advertising, PR, production and media.
Having achieved strong growth over the last couple of years, the company is now embarking on a global roll-out backed by Valtech, the leading digital agency focused on business transformation, as well as extending its existing service offering in the Nordic countries.
This transaction is strategically appealing for both parties, enabling the new group to better serve its client base on a global scale.
About Radon Creative
Radon Creative is a true full-service agency of 60+ talented individuals. From strategy, suits and creatives to designers, paid wizards and programmers.
The company combines data and insights with strategy, delivered through impeccable craftmanship and communicated in earned and paid media channels to maximize brand impact.
Customers include well-known global brands such as Klarna, Ericsson, Electrolux and Uber as well as local brands including Carlsberg and RFSU.
About Valtech
Founded in 1993 in France, Valtech is a global business transformation agency delivering innovation with a purpose, enabling clients to anticipate tomorrow’s trends and connect more directly with consumers across their digital touch points while optimizing time-to-market and ROI.
Its service offering spans from CX strategy and connected experience to data science, experience and commerce platforms, content and campaigns to emerging technologies, assisting global corporate brands on their digital transformation journeys.
Valtech is a network of more than 3,000 innovators, design thinkers, marketers, creatives and developers with offices in 15 countries (USA, UK, Canada, France, Germany, Netherlands, Sweden, Switzerland, Denmark, Brazil, China, India, Singapore, Argentina, Ukraine).
Bryan, Garnier & Co acts as Sole Financial Advisor to the Sellers of Radon Creative to Valtech
Acting as Sole Financial Advisor to the Sellers of Radon Creative, Bryan, Garnier & Co provided valuation expertise and process intelligence, coordinated due diligence efforts and negotiated the transaction terms with Valtech’s leadership team and board of directors.
The financial terms of the deal were not disclosed.
This transaction is a further testament to the Bryan, Garnier & Co’s strong market position as an investment bank in the creative and agency space, building on previous deals with leading strategic players such as WPP, Havas and Tata.
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