Makeup Mekka AS sold to Equip

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June 2019 – Makeup Mekka AS sold to Equip

About the deal

In 2019 Bryan, Garnier & Co acted as sole financial advisor to the shareholders of Makeup Mekka AS in the sale of the Company to Equip Capital.

Deal team

Trygve Ugelstad | Managing Director | Oslo | Investment Banking | tugelstad@bryangarnier.com

Bodil Erdal | Associate | Oslo | Investment Banking | berdal@bryangarnier.com

Emil S. Tønsberg | Associate | Oslo | Investment Banking | etonsberg@bryangarnier.com

About Makeup Mekka

Makeup Mekka is a Norwegian FMCG online retailer of decorative cosmetic products. Makeup Mekka has a disruptive business model selling vegan and cruelty-free products only under its proprietary brand on makeupmekka.no. Makeup Mekka has a strong and unique concept and offers its customers “beauty that does not break the bank”.

About Equip Capital

Equip Capital is a Nordic private equity firm founded by a team with extensive investment experience across the consumer, industrials, and business services sectors. Equip Capital was founded in 2018 and is headquartered in Oslo, Norway.

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