Bryan, Garnier & Co advises the shareholders of Proteines Group on its sale to Equinoa

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Paris, 2016 – Protéines Group was acquired by Equinoa, a digital agency that is part of the Eucléia Group, to reinforce its offering in communication strategy consulting. Backed by Industries & Finances, the group is reinforcing its growth strategy to become the digital player of reference in the industry.
Bryan, Garnier & Co acted as exclusive financial advisor to Protéines’ shareholders in this transaction.
Protéines is an independent communication group created in 1989 under the leadership of Christophe Thomassin and Jean-Michel Gilibert. Historically specialized in nutrition and public health, the group developed consulting and communication services on the agro-food sector and around social issues related to science and health. The group develops strategy, corporate and products communication services for companies based on the scientific skills of its team and its historical market know-how (McDonald’s France, Bledina, Coca-Cola, Sanofi, Urgo, … ).
Through this transaction, the group will benefit the complementary agencies features: Protéines’ strengths lie in its communication consulting offering as well as its expertise around nutrition and public health. At the same time, Equinoa is specialized in digital marketing.
Guillaume Nathan, Partner at Bryan, Garnier & Co, stated: “We are proud to have advised Protéines’ Shareholders and to have identified the ideal strategic partner for them. We are convinced that the combination of Protéines and Eucléia, backed by Industries & Finances will enable Equinoa to develop a unique platform in the market, combining digital competencies with solid science and health expertise”.
M&A advisor: Bryan, Garnier & Co – Guillaume Nathan, Amina Sagou
Legal advisor: Neptune – David Sitruk
About Protéines
For more than 20 years, Protéines Agency has been surveying all aspects of the food market: health, nutrition, environment etc. They advise their clients on communication strategies, content creation, crisis management, as well as market and trends analysis. Amongst their clients are: Adepale (Entreprises de Produits Alimentaires Elaborés), Blédina, Coca-Cola France, Danone, Ducros, Festival de Pains, Gü, Inaporc, In Vivo, ISA France (International Sweetners Association), Kellogg’s, McCain, McDonald, Nutricia Nutrition Clinique, Pink Lady, Royal Canin, Sodebo and SODIAAL.
About Equinoa Digital Agency
Their mission is to show their clients the way to online excellence and efficiency.
With a strong focus on clients’ true business needs and an extraordinary ability to “think out of the box”, Equinoa cherish the ambition to reach the high grounds with their clients.

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